The owner is the boss
Queuely never sends, charges or promises anything you haven’t set a rule for. Automation with a leash – you can see every rule and change any of them.
How it started
A salon kid and a payments engineer
Nadia El-Amin grew up sweeping floors in her mum’s salon in Leicester. The busier the salon got, the more the phone rang – and the more it rang, the more it got ignored, because her mum’s hands were full of foils. Years later, helping with the books, Nadia finally put a number on it: the salon was losing more to missed calls and no-shows than it spent on rent.
She took that number to Jack Whitfield, a friend from university who’d spent six years building payments infrastructure at a fintech. His first reaction became our product spec: “this is a queueing problem, and queueing problems are solvable.”
The first version of Queuely ran for exactly one salon: Nadia’s mum’s. Her no-shows fell 80% in a month.
Word travelled the way it does in this industry – chair to chair, group chat to group chat. The barber two doors down asked for it, then a nail studio in Nottingham, then a physio in Bristol who’d heard about it at a wedding. We incorporated in 2024, moved into a small office in Shoreditch, and have been shipping ever since.
We’re now a team of fourteen. More than half of us have worked front-of-house somewhere – salons, clinics, a tattoo studio, one veterinary receptionist – and it shows in the product. We build the boring, reliable thing that actually helps on a wet Tuesday, not the flashy thing that demos well.