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// INSIGHTS

Straight answers about websites, AI and getting found

Written for business owners rather than for other agencies. No jargon, no invented statistics - and where an article says something costs money, it says how much.

Pricing

How much does a small business website cost in the UK?

Every quote you have been sent is a different number, and none of them explain what makes them different. Here is what you are actually paying for at each level, and how to tell which one you need.

5 min read
Getting found

Do I need a website if I already have Instagram?

For a business running on Instagram: what social does better than a website, the four jobs it cannot do, and how to tell whether you have hit the ceiling.

4 min read
Process

How long does it take to build a website?

Where the weeks actually go on a small business website, what causes almost every delay (rarely the building), and the four things that get a site live faster.

4 min read
Process

What to have ready before your website build starts

The eight things to have ready before your website build starts - prices, photos, logo, domain logins - and what we do about the ones you do not have.

4 min read
AI

What an AI assistant actually does for a small business

The questions an AI assistant on a small business website genuinely handles, what it should never do, and how to tell whether you have enough repeat questions.

4 min read
Getting found

How to get your small business found on Google

Get your local business into Google's map results: the free listing done properly, the reviews that decide who gets clicked, and what your website has to do.

4 min read
Diagnosis

Ten signs your website is costing you customers

Ten checks to run on your own website in twenty minutes, on your phone, with no tools - what each one costs you in enquiries, and which three to fix first.

3 min read
Ownership

Who actually owns your website?

Paying for a website does not always mean owning it. How to check that the domain, hosting and files are in your name, and what to ask before you hire anyone.

3 min read
Choosing

WordPress, Wix, Squarespace or custom-built?

Where WordPress, Wix, Squarespace and a custom build each make sense, what they cost over three years, and the one question that decides between them.

4 min read
Getting enquiries

Should your website show your prices?

What hiding your prices costs you in enquiries you never see, the three usual objections answered, and four ways to be concrete without naming a number.

3 min read
Hiring

Twelve questions to ask before you hire a web designer

The twelve questions that settle what you own, what it costs in total, when it goes live and what happens afterwards - plus the answers that should worry you.

3 min read
AI

Six automations that save a small business real hours

Enquiry routing, follow-ups, review requests, reminders - six unglamorous automations that save a small business real hours, and how to pick your first.

3 min read
Performance

Why your website is slow, and how to fix it

Images, plugins, fonts, scripts and hosting: the five things that make a small business website slow, how to measure it for free, and what to fix first.

4 min read
Getting found

How to get more Google reviews

Why reviews decide who gets called, when to ask, how to make it one tap, how to answer a bad one - and the shortcuts that get a business penalised.

4 min read
Legal basics

Does your UK website need a privacy policy and a cookie banner?

When a UK small business website needs a privacy policy, why most cookie banners break the rule that matters, and the ICO fee most people miss.

4 min read

Would you rather just ask someone?

The free website audit answers the same questions about your business specifically: what your site is costing you, what it would take to fix, and whether it is worth rebuilding. No obligation, and no sales call disguised as advice.

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